Creative technology studio, Italy
VeleStudio creates XR, spatial computing and interactive experiences that connect people, places and intelligent technology. From research and interaction design to Unity development and launch.
What VeleStudio is
VeleStudio is a creative technology and interaction design studio that creates XR, spatial computing and interactive experiences where physical space, people, computation and intelligent technology meet.
Founded and led by Erfan Soleymanzadeh, VeleStudio takes part in projects from research and concept through interaction design, prototyping and technical development to deployment, as a small, specialised team that collaborates with museums, universities, agencies, architecture studios and brands across Europe and beyond. See about the studio or the technology we work with.
01Selected work
01AR, Geospatial·Studio prototype, 2026
A self-initiated prototype that anchors reconstructed facades, period photographs and narrated stops along a route in a historic Italian city centre.
02Mixed Reality, Cultural Heritage·Studio prototype, 2026
A Quest 3 passthrough prototype that recognises museum objects and anchors stories, exploded views and provenance to each one, tested in the studio with replicas.
03Interactive Installation, HCI·Studio prototype, 2025
A wall-scale particle field driven by a depth camera, where bodies displace and attract points and lines and several people create interference patterns.
02What we do
Each field has its own landing page with definitions, applications, process, technology and answers to the questions clients actually ask.
Augmented, virtual and mixed reality experiences for headsets, phones and tablets, from a first prototype to a deployed application.
Interfaces that respond to bodies, gestures, objects and rooms: interaction design, human-computer interaction research and sensor-driven installations.
Unity and Unreal applications, interactive 3D environments, digital twins and spatial interfaces that run in real time on the device they are made for.
Language models, computer vision and generative systems placed inside spatial experiences, agents that see the room, interfaces that converse, stories that adapt.
Experiences anchored to real places: geospatial AR, location-aware storytelling, AR navigation and cultural heritage interpretation in streets, sites and landscapes.
03How we work
Clients bring us in for the whole arc or for one stage: a feasibility prototype, the interaction design of an existing concept, or production development alongside an in-house team.
01
Context, people, place and precedent. What should this experience do, and for whom?
02
One clear idea, the device it lives on and the moment it is for.
03
How it behaves: input, feedback, guidance and failure states, in space.
04
A build on the real device in the real setting, usually within weeks.
05
Production code in Unity or the web, tested against performance budgets.
06
Stores, devices, installations and the tools to keep content alive.
04Lab
The Lab is where we test technology before it reaches a client project: anchor stability, input methods, AI latency, recognition in difficult light.
05Insights
Plain-language explanations of XR, spatial computing, geospatial AR, Unity and human-computer interaction, written from practice.
AR overlays content on the real world, VR replaces it, and mixed reality lets virtual and real objects interact. A practical guide to choosing between them.
AI gives XR experiences perception, conversation, adaptation and generated content. Where it adds value, how to architect it, and where it still falls short.
Geospatial AR fuses GPS, motion sensors and visual positioning against a map of real streets to place content at exact coordinates. Each step explained.
Next step
Tell us what people should see, feel and do. We will come back with a realistic approach, including which technology fits, and which does not.
Prefer email? mrerfansol@gmail.com
